It’s a safe bet to say that everyone loves a well-designed coffee mug. Whether it’s to have your morning coffee in, have an evening hot chocolate or even afternoon tea, a coffee mug comes in handy for all Aussie households. This is the key reason coffee mugs are loved by marketers as a promotional product. So if you’re looking into the best type of promotion for your business, this is why coffee mugs are a great choice!
Table of Contents
Increase Awareness
Building brand awareness is essential to the success of any business. The fact that custom coffee mugs can become your business’s path and generate some of the best brand awareness you’ve ever experienced is part of the magic. People adore coffee mugs because they are fun, versatile, and useful. If you hand them out as a freebie, it’s even better. Just make sure to design the coffee mug in a manner that aligns with your business and it’s branding and hand them out at appropriate events, and watch your brand awareness increase.
Creative Design
Selling coffee mugs with your company’s logo on them can also let your company show off its creative side. Keeping your branding consistent while still creating something distinctive and individualistic for each coffee mug can be fun. For example, it’s as simple as putting your logo on the mug, if that’s what you want people to see. On the other hand, if you want to go a step above, you can add graphics, and artwork or incorporate your brand colours.
Just make sure that you purchase these mugs from a quality manufacturer. For the best promotional coffee mugs in Australia, you can’t look past Simply Merchandise.
Great ROI
Measuring a marketing campaign’s success can be challenging. You want to make sure that you don’t spend too much money on things that don’t make you any money. Because of this, selling coffee mugs with your company’s logo can be a good marketing strategy. When you design a mug to be used for a few years’ worths of marketing, you can simply buy in bulk and save yourself on repeat costs.
Companies like Simply Merchandise offer bulk incentives so you can buy more mugs for less. Shop now and look at their great range of customisable travel and ceramic coffee mugs.
Better Engagement
Using a mug as the focal point is unbeatable if you’re looking for opportunities for engagement as well as the chance to establish rapport with your customer base. These days, drinking coffee, tea or Milo is a fairly universal experience. Everyone needs a mug. It is an aspect of Australian culture that just can’t be ignored. As a bonus, if they think about your brand when they have their favourite tea, you will be seeing a better brand reputation over time as well.
You can build the goodwill you need to get repeat business and succeed by giving your customers something to talk about, collect, or interact with at your business, trade shows or conventions.
Perfect Gifts
Coffee mugs make excellent gifts because they can be personalized and are useful for customers, clients, employees, and staff. Coffee mugs can be personalised with your company’s name or slogan to make a one-of-a-kind and memorable present for almost anyone. They’re also a low-cost way to express gratitude for a person’s business or service as well, and just handing them out to your clients at Christmas is a great way to build trust and earn repeat business.
