Managing social media is now something businesses can hand off to an intern and forget about. Customer experience matters, and customers expect brands to respond promptly to their questions and concerns. The key to success is a social media strategy backed by data. Here are some of the most important aspects to consider:
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Tracking Trends
Keeping up with social media trends is crucial to success in the online business world. As reiterated in the social media management guide, keeping an eye on popular hashtags, trending topics, and viral content can give businesses valuable insights into what is capturing their audience’s attention. In addition to tracking trends, it is also crucial for companies to understand the demographics of their customers and target audience. User-generated content is an effective way to showcase brand authenticity and build trust with consumers. This type of marketing is exemplified by Starbucks’ White Cup Contest, where users were encouraged to unleash their artistic flair on the iconic company cups.
Similarly, beauty brands have seized influencers’ power to elevate their reach and sales. This is done by identifying prominent figures within the industry and enlisting their help to promote the brand’s products. This strategy has proven to be a game-changer in the fiercely competitive cosmetics arena. Embracing customer experience is becoming a non-negotiable requirement for success in the contemporary business landscape.
Monitoring Your Competitors
The right social media strategy can help your clients stand out, even in the face of aggressive advertising and arbitrary algorithm changes. Conducting regular competitor analysis helps your team identify effective strategies that can be adapted to your client’s unique brand voices and engagement needs.
For example, if your client’s competitors use memes to resonate with audiences, try incorporating similar trends into your posts. Monitor competitors’ social media profiles and website blogs to stay up-to-date on their latest campaigns and initiatives. When identifying your client’s competitors, take note of both direct and indirect competition. Direct competitors are brands that sell the same product, while indirect competitors are those that fulfill a similar need or reach a similar audience.
Advanced Analytics
With the proliferation of data in modern business, it’s become increasingly difficult for businesses to understand. Fortunately, advanced analytics, closely related to machine learning, can help companies derive value and insight from the vast data they generate.
Advanced analytics utilizes next-generation data mining, statistical methods, automation techniques, and predictive modeling to help businesses identify patterns in their data and determine likely outcomes. It involves sophisticated pattern-matching algorithms, neural networks, and other advanced mathematical methods to extract valuable information from numerical and text data.
Companies that use advanced analytics often benefit from a boost in top-line revenue due to a more targeted marketing strategy. They can also improve business efficiency by leveraging predictive models to anticipate problems and implement cost-saving solutions.
Scheduling Posts
Scheduled posts take the pressure off your team when creating social media content promptly. It’s not uncommon for teams to struggle with finding high-quality pictures and graphics in time to upload to their channels, but a scheduling platform takes the guesswork out of this task.
In a world where the average tweet only has an 18-minute lifespan, it’s essential to post at the right time. Using a social media scheduling tool with analytics integrations can help you determine optimal times to post on each platform. It’s also important to keep in mind that each audience reacts differently. With tools, you can see how your social media marketing efforts perform in different markets worldwide and adjust your schedule accordingly.
